Company News

Target Picks Up Alikay Naturals

Ethnic beauty brand sees US expansion.

Integrating the images of women of different races with textured hair ranging from kinky to curly with the cultivation of a shared sense of identity has enabled Alikay Naturals to resonate with consumers of a rapidly growing niche market, contends the company. And its approach shows in the widening of its distribution for 2014.    This Spring, the brand’s Honey & Sage Deep Conditioner, Lemongrass Leave In Conditioner, Essential Growth Oil, Crème Brulee Curling Delight and Shea Yogurt Hair M...

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